© Article translated from the book “Negoziazione interculturale, comunicazione oltre le barriere culturali” (Intercultural Negotiation: Communication Beyond Cultural Barriers) copyright Dr. Daniele Trevisani Intercultural Negotiation Training and Coaching, published with the author’s permission. The Book’s rights are on sale and are available for any Publisher wishing to consider it for publication in English and other languages except for Italian and Arab whose rights are already sold and published. If you are interested in publishing the book in English, or any other language, or seek Intercultural Negotiation Training, Coaching, Mentoring and Consulting, please feel free to contact the author from the webstite www.danieletrevisani.com
Clarify the Underlying Meaning of the Primary Negotiating Terms
Each word deeply rooted in social life – let’s say the word “educate” – carries with it an enormous variety of possible meanings: educate can mean “to shape”, or “bring behavior back to the rules”, make the subject become “as I want”, educate can mean “to regiment”, educate can mean “bring out personal potential “, and others. Even the phrase “business growth” carries with it a whole, enormous, spectrum of possible meanings.
For one entrepreneur it can mean “increasing turnover”, for another still “having a better organization”, for another “being a leader in your sector as the ability to put new products on the market”. Each word carries with it completely subjective mental evocations (mental images). In the case of the negotiation of a training course on communication to be held in China by Italian trainers, explained below, we can see that one of the first fundamental activities is first and foremost the clarification of what is meant by “communication” among the many meanings – example: advertising, or interpersonal communication, or organizational communication, and other possible nuances – and what a “trainer” is.
In culture A (Italy) compared to culture B (China), the underlying semantics of the terms hides enormous differences, which can lead to the failure of any project. In China there is no word equivalent to the term “communication” as it is understood in the West.
The exit from uncertainty and the comparison on semantics is one of the primary steps of each project that starts from different bases. The rule of thumb requires to “put on the negotiating table” the strongest and most meaningful words underlying the negotiation itself, and to clarify them with respect to their many possible meanings.
In the case of a leadership training project carried out in China by Italian trainers, we should clarify for example the meaning of the primary terms “training” and “leadership“. Nothing will be possible without this initial clarification. In the case of a production project in China or India of spare parts for a mechanical industry, in which the European manufacturer takes care of the design and final inspection, delegating the production in outsourcing, we should clarify the concepts of “expected quality “,” Verification “and” inspection “. Each negotiation brings with it the need to clarify the basic terms on which it is based and to compare the respective “semantics” (the possible meanings).
© Article translated from the book “Negoziazione interculturale, comunicazione oltre le barriere culturali” (Intercultural Negotiation: Communication Beyond Cultural Barriers) copyright Dr. Daniele Trevisani Intercultural Negotiation Training and Coaching, published with the author’s permission. The Book’s rights are on sale and are available for any Publisher wishing to consider it for publication in English and other languages except for Italian and Arab whose rights are already sold and published. If you are interested in publishing the book in English, or any other language, or seek Intercultural Negotiation Training, Coaching, Mentoring and Consulting, please feel free to contact the author from the webstite www.danieletrevisani.com
For further information see:
- Website of Studio Trevisani Academy For Business Training, Coaching e Mentoring, in Italian
- Website Dr. Daniele Trevisani in Italian
- Dr. Daniele Trevisani – Website in English
- Comunicazioneaziendale.it Italian website on Business Communication
- Medialab Research Cultural Association for Communication Research
- Dr. Daniele Trevisani Linkedin Profile in English
- Facebook Channel
- YouTube Channel
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